$495K surplus. 46% more donations. Three giving systems unified.
The problem
LaunchGood had three separate scheduled-giving systems that worked independently but didn't talk to each other. Donors navigated between them depending on how they wanted to give — but the systems weren't built around how donors actually think. The result: a $600K giving-pool deficit the prior year, high support volume, and a campaign setup process that consumed engineering time every single cycle.
“I want to give during the last 10 nights specifically, but the system makes me choose all 30 days.”
“Every year we're rebuilding the same thing. We can't experiment or iterate. We're just trying to get it working in time.”
What I owned
- →Systems design: mapped the three existing giving flows and identified consolidation points.
- →Cross-functional leadership across engineering, data, marketing, and CX.
- →Shipped smart tips and flexible "specific days" scheduling into the unified giving flow.
- →Builder.io integration enabling self-service campaign configuration — no dev required per cycle.
- →Mentored a product designer on this project while leading it cross-functionally.
Key decisions
Unify three systems — don't improve three systems
LaunchGood had three separate scheduled-giving systems that worked independently but didn't talk to each other. Donors navigated between them depending on how they wanted to give. The answer wasn't to fix each one — it was to consolidate into a single flow with smart scheduling built in.
Flexible "specific days" scheduling over all-or-nothing
Donors wanted to give during specific nights (e.g., the last 10 nights of Ramadan) — the old system forced all-30-days or nothing. The new flexible scheduling option became the highest-performing giving mode, averaging 2× the donation amount of the legacy model.
Builder.io integration for self-service campaign ops
Campaign configuration previously required engineering involvement each cycle — 2+ weeks of setup time, ~60 hours of manual work. Integrating Builder.io gave the ops team self-service control, cutting setup to 1 day and saving 9+ weeks of dev time per cycle.
Outcome
- →$495K giving-pool surplus — a swing from a $600K deficit the prior year.
- →46% increase in average donations within 3 months.
- →37% drop in support tickets related to donation scheduling.
- →2× higher average donation among donors using the new flexible specific-days scheduling option.
- →Campaign setup time cut from 2+ weeks to 1 day, saving ~60 hours of manual work per cycle.
- →9+ weeks of development time saved per cycle via Builder.io self-service integration.