About
Product designer and former PM with 15+ years across B2B SaaS and AI products. I've shipped AI features, rebuilt broken onboarding flows, and built design practices from scratch, at companies from Seed to Series B.
What makes me different from most designers: I've held the PM role. I don't need someone to translate the business problem — I already think that way. Your engineers get clear decisions, not blockers.
LinkedIn →Specialties
AI Product Design
Agent UX, LLM-driven interfaces, interaction models users actually trust. I've shipped this. Not just prototyped it.
Complex B2B SaaS
Dashboards, admin tools, multi-sided platforms, complex onboarding flows, provider-facing tools.
Design Systems
Component libraries, design tokens, Figma architecture, design-to-dev handoff. Built to reduce the "why does this look different" conversations.
End-to-end Research
Customer interviews, surveys, usability tests, journey mapping. I run discovery. I don't just execute on it.
Where I fit
Stage
Seed
My role
First design brain.
Customer interviews, rapid prototypes, shaping the MVP before you build the whole thing. The goal is learning fast, not shipping everything.
Stage
Series A
My role
Embedded weekly.
Fixing the activation gaps hurting your metrics, building the systems your first full-time designer will inherit. Less exploration, more execution.
Stage
Series B
My role
Advisory.
Strategy reviews, high-stakes features, a senior design voice at the leadership table. I fill the gap between what your designers can execute and what the business needs to decide.
In 30 minutes we'll map out your biggest friction point and whether I'm the right person to fix it.
Book a 30-minute call