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Senior product design for B2B SaaS: discovery, prototypes, and buildable specs in days, not months.
Recent impact
7.6×
gym AI adoption
PushPress
164%
theme adoption
Kajabi
46%
donation increase
LaunchGood
25%
faster activation
Kajabi
"One of those ideal yet rare PM-Designer hybrids that passionately advocates for users while carefully balancing business needs & UX constraints."
Matthew Martin
Staff Engineer · Head of Engineering · LaunchGood
I'm Naema, a fractional product designer and former PM with 15+ years shipping B2B SaaS. I work with teams already in motion: no lengthy onboarding, no ramp-up tax. I embed, diagnose, and ship.
You've shipped features for two quarters and activation still hasn't moved. Everyone has a theory. Nobody has a fix.
AI is on the roadmap. Nobody on your team has designed how users will actually interact with it: what it looks like, how it behaves, whether they'll trust it.
You're a technical founder or CTO. You know what to build. You need someone who can design it without a crash course in your domain
You need senior design capacity now. Not after a four-month hiring process that keeps almost closing.
Selected work
Kajabi
Replaced a buried 4-step workflow with one-click theme updates.
LaunchGood
Unified 3 scheduled giving systems with smart tips and flexible scheduling.
SponsorPulse
Defined and designed Pulse as an internal tool through user research, then applied those modular patterns to eliminate confusion in SponsorPulse.
I've held both roles. I don't need a PM to translate the business problem. I already think that way. Your engineers get clear decisions, not blockers.
Every project I take on has a metric attached. 164% theme adoption. 46% donation increase. I track outcomes, not deliverable counts.
I've worked embedded in engineering teams for 15 years. I know what "ready to build" actually means. I don't hand off work that isn't.
I don't split focus across a portfolio of retainers. When I'm working with you, you get all of it.
How it works
01
2 – 4 weeks · fixed scope
from $4,000
A focused engagement with a defined problem and a single deliverable. Best for a specific friction point, a new feature, or a critical flow that's broken.
Kicks off with a 90-min discovery call. I'm producing work within days, in whatever tool gets it built fastest. (Figma, Claude, Cursor)
02
~2 days/week · cancel anytime
from $5,500/month
Embedded weekly design support. I work alongside your team as if I'm in-house. Best for teams building continuously who need a senior design voice in every sprint.
Weekly sync + async via Slack. I work in your tools, not mine.
03
Flexible hours
from $1,500/month
A senior design perspective at the leadership level. Best for teams with a designer who need strategic input on high-stakes features or product direction.
Monthly strategy call plus async feedback on designs and decisions.
Not sure which fits? Book a 30-minute call and we'll figure it out together.
I'm available for one fractional engagement at a time. If you're building something in B2B SaaS, especially if AI is in the mix, let's talk. In 30 minutes we'll map out your biggest friction point and whether I'm the right person to fix it.